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TWS headset market analysis

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  • Origin:国盛证券
  • Time of issue:2019-11-21
  • Views:

(Summary description)With the continuous evolution of the appearance and functions of smartphones, some manufacturers continue to omit some traditional mobile phone functions in order to

TWS headset market analysis

(Summary description)With the continuous evolution of the appearance and functions of smartphones, some manufacturers continue to omit some traditional mobile phone functions in order to

  • Origin:国盛证券
  • Time of issue:2019-11-21 14:41
  • Views:
Information
First, the TWS headset market is developing rapidly
 
With the continuous evolution of the appearance and functions of smartphones, some manufacturers continue to omit some traditional mobile phone functions in order to make the phone lighter and thinner, such as canceling the 3.5mm headphone jack, but consumers report that they need to use an adapter cable to transfer the headset Plug in the charging interface to listen to songs, and you can't charge while listening to songs. As a result, wireless headsets have become more and more popular in the market.
 
1.1 Wireless Bluetooth headset is expected to become the mainstream of the market
 
The wireless Bluetooth headset actually appeared as early as ten years ago in the Nokia era, but with the release of Apple's Airpods, the wireless Bluetooth headset market has reached a climax. First of all, by definition, TWS is the abbreviation of True Wireless Stereo, which means true wireless stereo. TWS earphones do not have traditional physical wires. The left and right earphones form a stereo system through Bluetooth. A mobile phone can be connected to a receiving section. This receiver will give the stereo to the other receiver wirelessly to form stereo.
 
Because the left and right units of the TWS headset have no physical connection, Bluetooth headsets are generally not charged through the microUSB interface. Therefore, almost all TWS headsets are equipped with a carrying case that has both charging and storage functions, and some carrying cases also integrate a mobile power supply inside. When you run out of power, just put the headset in the box and automatically disconnect it to recharge.
 
However, many TWS Bluetooth headsets currently on the market are relatively expensive due to their high cost. The price of Apple AirPods is about 1276 yuan, and the price of Sony noise reduction beans reaches 1599 yuan. In comparison, the price of domestic TWS headsets is more advantageous. Meizu pop is at 499 yuan, PaMu headsets are 349 yuan, and Xiaomi's Bluetooth wireless headset Air is priced at 399 yuan.
 
So why can wireless Bluetooth headsets quickly explode the market? Compared with traditional headsets, TWS wireless headsets have the following advantages:
 
It adopts wireless structure design to abandon wired troubles and make it easier to carry.
 
Achieve wireless stereo, improve sound quality and stable connection.
 
Apple AirPods is a wireless headset from Apple that was released with the iPhone 7 at the 2016 Apple Fall New Product Conference on September 8, Beijing time. The built-in infrared sensor in the headset can automatically recognize whether the headset is playing automatically in the ear, the battery life is up to 5 hours, bring the headset to play music automatically, double-click the headset to start Siri, the charging box supports 24 hours of battery life, just open the iPhone auto recognition.
 
AirPods are equipped with a custom Apple W1 chip that uses optical sensors and motion acceleration sensors to detect whether users have put them in their ears. Whether you use AirPods with both ears or only one of them, the W1 chip can automatically transmit audio and activate the microphone. When the user is on the phone or talking to Siri, the additional acceleration sensor works in harmony with the microphone using beamforming technology to filter out background noise and clearly lock the user's voice. Because the low-power W1 chip manages the battery life very well, AirPods can listen up to 5 hours on a single charge, which is outstanding. Because the charging case provides multiple recharges, this headset can be used for more than 24 hours of power. For fast charging, just put it in the charging case for 15 minutes and get up to 3 hours of use.

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